Self Branding
Posted: Jun 27, 2006



Slightly off the point of de-branding, but a new website called Mikons is offering punters the chance to design their personal logo. Once the preserve of Royalty, and terrible childrens' entertainers (jLo, Victoria Beckham etc) with inter-stella egos, now we can all encapsultae our identity in a convenient home made icon.



Does a pop star's desire to summarise their talent in a logo belie their fears that they really have none at all.. talent that is? Actually no, it's a very smart way to shift records, perfume and pink velour jogging pants to 12 year olds girls. That's talent for starters.

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